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Getting Cited by AI Search: A Practical Intro to GEO
Generative Engine Optimization (GEO) is how brands earn citations in ChatGPT, Perplexity, and Gemini. Here's what actually moves the needle.
By Nextwave ·
A growing share of buyer research now happens inside AI assistants. When someone asks ChatGPT or Perplexity for “the best tool for X,” the brands that get named win — and that list isn’t the same as Google’s page one.
What GEO is
Generative Engine Optimization is the practice of making your brand the answer AI engines reach for. It overlaps with SEO but rewards different things:
- Clear, citable claims backed by data and sources.
- Structured content (FAQs, definitions, comparisons) that’s easy to extract.
- Brand mentions across the web — AI models weight what others say about you.
- Schema markup that spells out who you are and what you do.
Why it matters now
Early movers are building citation share while most competitors haven’t noticed the shift. That’s exactly the kind of window we like.
Curious how often AI engines mention your brand today? Let’s measure it.